Ashok Leyland, a leading Indian commercial vehicle manufacturer, has signed a Memorandum of Understanding (MoU) with Madhya Pradesh Gramin Bank to provide vehicle financing solutions to their customers. This strategic partnership will leverage the strengths of both entities to offer customised financial products and services. The signing ceremony, attended by key representatives from both organisations, marks a commitment to enhancing the customer experience. The collaboration aims to simplify vehicle acquisition for Ashok Leyland customers by offering convenient loan options.

An ease in vehicle financing

Ashok Leyland and Madhya Pradesh Gramin Bank will work together to create tailored financial solutions for customers seeking to purchase Ashok Leyland vehicles. The partnership will offer vehicle loans with flexible repayment plans designed to suit individual customer needs and preferences. This collaboration underscores both organisations' commitment to delivering exceptional customer service and fostering business growth in the commercial vehicle sector.

“At Ashok Leyland, we are focused on continuously elevating the customer experience and providing unmatched value. Our collaboration with Madhya Pradesh Gramin Bank enables us to offer comprehensive financing solutions, with flexible and customised repayment plans, ensuring greater convenience for our customers. Our products, featuring innovative technology, offer industry-leading total cost of ownership, ensuring maximum profitability for our customers. We remain committed to delivering exceptional customer experiences”

Viplav Shah, Head of LCV Business at Ashok Leyland, highlighted the company's dedication to enhancing the customer experience and providing unparalleled value. He emphasised that the partnership with Madhya Pradesh Gramin Bank aligns with this commitment by providing customers with comprehensive financing solutions, including flexible and customised repayment plans. Shah reiterated Ashok Leyland's focus on delivering exceptional customer experiences and highlighted the company's dedication to technological innovation. He noted that Ashok Leyland's products offer industry-leading total cost of ownership, contributing to customers' profitability.

Company's portfolio

Ashok Leyland offers a wide array of commercial vehicles, including trucks and buses, catering to various transportation needs. Their product line includes intercity light commercial vehicles, long-haul trucks, and a diverse range of buses, all designed to ensure safe and driver-friendly transportation. The company is known for its technological advancements in the truck and bus segment, including a range of buses powered by alternative fuels. This commitment to alternative fuel options demonstrates Ashok Leyland's dedication to reducing pollution and promoting eco-friendly transportation in India.

“Madhya Pradesh Gramin Bank is pleased to partner with Ashok Leyland to offer seamless vehicle financing solutions. This association reflects our dedication to serving the diverse financial needs of commercial vehicle customers. We are confident that this collaboration will enable us to extend our reach and provide tailored financing options to support the growth of businesses in the commercial vehicle segment.”

R.C. Behera, Chairman of Madhya Pradesh Gramin Bank, expressed his satisfaction with the partnership, highlighting the bank's commitment to serving the diverse financial needs of commercial vehicle customers. He expressed confidence that the collaboration would enable the bank to expand its reach and offer tailored financing options to support the growth of businesses in the commercial vehicle segment.