New Delhi: Oben Electric, a Bengaluru-based electric motorcycle startup is now gearing up to launch its second bike, Rorr EZ on November 7. The bike will be targeting the daily commuter segment, that is 125cc as the company believes it has a growing demand for reliable, cost-effective motorcycles.

“Our approach is to provide a product through advanced technology and innovation, delivering an exceptional customer experience and comprehensive after-sales support, all at a competitive price point,” a top company official told ETAuto.

Oben Electric will compete with Revolt, Ola, and Tork Motors to create its name in the daily commuter segment. This will be the Oben’s second launch after Oben Rorr which received a ‘good response’ from the market, the company stated.

Oben Rorr EZ features

The Rorr EZ will have patented high-performance LFP (Lithium Iron Phosphate) battery technology to provide heat resistance and longevity suitable for the country’s dynamic climate.

“We are fully dedicated to designing, developing, and manufacturing electric motorcycles and critical components like batteries, motors, vehicle control units, and home fast chargers,” stated Founder & CEO, Madhumita Agrawal.

This vertical integration permits the company to offer better products with enhanced warranties and quick issue resolution that meets the rider’s expectations.

The bike will be possessed with high safety standards along with in-house components such as batteries, motors, vehicle control units, and fast chargers, to provide quality, and a quick response to market shifts.

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