Yulu, a micro-mobility service provider, has launched the country’s first WhatsApp-based road safety learning initiative for delivery riders.

According to the company, the initiative has so far engaged over 3,600 Yulu riders who have completed the first module — which includes basic traffic rule education and a quiz — and earned ‘Safe Rider Beginner’ badges from Yulu.

The initiative is intended to promote road safety among the 30,000+ quick commerce and e-commerce delivery partners who use its shared EVs.

Amit Gupta, co-founder and chief executive officer of Yulu, said: “Following traffic rules is the individual responsibility of every motorist. But, as a company dedicated to making urban mobility better for all, Yulu goes the extra mile to educate and guide its users towards the right behaviour. Our commitment to safety is enforced through rigorous systems and built-in safeguards, both on and off the field.”

The Bengaluru-headquartered company provides urban mobility-as-a-service (MaaS) in Bengaluru, Mumbai, Navi Mumbai, Delhi, Gurugram, Noida and Hyderabad.

With the rise of the gig economy and delivery agents, traffic-rules violation and road safety have become major concern, with the government also introducing many initiatives to train and educate the delivery riders about road safety. By leveraging technology, Yulu's initiative will enhance road safety compliance.