The company highlighted that its 200,000 customers have collectively driven over 5 billion kilometers in five years. This has resulted in a reduction of 700,000 tons of CO2 emissions. TATA.ev also noted that over 8,000 of its customers have each driven over 100,000 kilometers in their Tata EVs.

Charging infrastructure expansion

The company recently announced plans to install over 400,000 charging points by 2027. This initiative aims to double the country's existing public charging network. TATA.ev leads the Indian EV market with the highest sales among four-wheeler manufacturers.

TATA.ev's Chief Commercial Officer, Vivek Srivatsa said, “We share this success with our partners across the ecosystem – dealers, suppliers, charge point operators, and crucially, our customers, who believe in our vision to democratize cutting-edge technology. By introducing these exclusive benefits, we welcome more customers to join us in this revolution and reaffirm our commitment to grow acceptance of EVs as a technology for a cleaner, greener tomorrow.”

Exclusive celebratory offers

The 45-day celebratory offers include an exchange bonus and 100% on-road financing options for new customers.
TATA.ev is also offering six months of free charging at Tata Power charging stations. Furthermore, customers purchasing a new Tata EV will receive free installation of a 7.2 kW AC fast home charger.

Existing Tata Motors passenger and electric vehicle owners can benefit from a loyalty bonus of up to INR 50,000. This bonus is in addition to the other incentives being offered. It is designed to encourage current Tata owners to switch to electric vehicles.