JSW MG Motor India's new luxury brand channel, MG Select, has appointed 12 dealer partners to manage 14 experience centers across 13 Indian cities. This initiative aims to provide a premium car-buying experience focused on sustainability, innovation, and craftsmanship for buyers seeking "accessible luxury." Customers can now pre-reserve the MG Cyberster roadster and the MG M9 limousine, the first models launched under the MG Select brand.

Initial expansion phase

MG Select is designed to offer a new approach to luxury car buying, focusing on personalized experiences. The brand's initial expansion will involve 14 MG Select Experience Centres in 13 cities. The brand's first products are the MG Cyberster, described as the world's fastest MG Roadster, and the MG M9, a Presidential Limousine. These vehicles are now available for pre-reservation.

“MG Select represents a new vision for ‘accessible luxury’ in the automotive market. The brand’s refined perspective on products and car ownership journey will enhance the personalised experience and the newly appointed dealer partners will play a key role in driving it forward,” mentioned Rajeev Chaba, CEO Emeritus, JSW MG Motor India.

A step to make luxury accessible

This partnership is expected to significantly elevate the MG Select brand. The chosen dealer partners have a proven track record in the automotive industry. Their expertise in the luxury market will be invaluable in establishing MG Select as a prominent player in the segment.

The brand emphasizes a curated customer experience that combines sustainability, innovation, and expert craftsmanship. The MG Cyberster and MG M9 represent this new approach. The Cyberster is positioned as the fastest MG Roadster ever produced.