At this year's Rann Utsav, visitors witnessed custom motorcycles and curated activities, as TVS Motor has partnered with Gujarat Tourism to enhance the visitor's experience.

TVS unveiled two special edition Rann Utsav motorcycles based on the TVS Ronin model, highlighting the blend of tradition and modern design. The collaboration offered various experiential activities for motorcycle enthusiasts and attendees.TVS Rann Utsav edition.

The partnership aimed to blend motorcycling with the cultural experience of the festival. TVS also organized several activities for its customers and motorcycle enthusiasts during the festival.

The festival showcases Gujarat's vibrant culture through folk music, dance, and traditional crafts. Initially a three-day event in 2005, it has grown into a major tourist attraction showcasing the beauty of the White Desert.

“At TVS Motor Company, we have always believed in blending lifestyle, adventure, and culture with our motorcycles. The Rann Utsav was the perfect backdrop to showcase the unique synergy between motorcycling and India’s rich artistic heritage. The ‘Rann Utsav’ edition of TVS Ronin motorcycles is a tribute to Gujarat’s vibrant traditions, seamlessly integrating the regional artistry into their design,” said Vimal Sumbly, Head Business – Premium at TVS Motor Company.

Highlighting the importance of the collaboration and how it is in line with PM's Viksit Bharat vision, Rajender Kumar, Secretary of Tourism and other departments in Gujarat, said:" This collaboration with TVS Motor Company is a testament to how tradition and modern craftsmanship can come together to create something extraordinary, further strengthening Gujarat’s position as a premier tourism destination."