Rakesh Srivastava, former Managing Director of Nissan Motor India, has joined BiUP.ai, a B2B SaaS platform focused on AI-driven immersive technology, as a mentor and advisor.

His appointment aims to accelerate the company's global expansion and refine its AI-driven product offerings centered on customer experiences. Srivastava brings extensive automotive industry experience, having worked with major companies like Nissan, Hyundai, Maruti Suzuki, and JSW Electric Vehicle.

Focus on customer-centric strategies

BiUP.ai will leverage Srivastava's expertise in business transformation, strategic leadership, and driving growth within competitive markets. He will collaborate with BiUP.ai's leadership team on innovation, governance, and team development. Srivastava’s role will focus on developing customer-centric strategies, improving operational efficiency, and ensuring sustainable growth to enhance stakeholder value.

Prashant Sinha, Founder and CEO of BiUP.ai said, “Rakesh’s remarkable expertise in business transformation and strategic leadership is crucial for BiUP.ai. His proven track record of driving growth and navigating disruptive challenges will be instrumental in steering us toward our global aspirations.”

“I am excited at this opportunity to be part of BiUP.ai in their vision, working with a team driven by innovation towards contributing to transforming product and customer experiences globally,” said Srivastava.

Spearheaded many turnarounds

Srivastava has successfully launched over 25 products and spearheaded strategic turnarounds and transformations throughout his career. In a career spanning over 35 years, he has won many accolades, including the Nissan Global President Award in 2020 and 2022, the Global Executive Award by Hyundai Motor India Corporation in 2015 and the title of Asia’s Greatest Chief Marketing Officer in 2017.