Euler Motors has appointed Ashish Tandon as its Global Head of Customer Excellence to enhance the customer experience as demand for its electric commercial vehicles (EVs) grows. Tandon, with over 25 years of experience in the automotive industry, including roles in both traditional and electric vehicle sectors, will focus on developing the Euler EV-Ecosystem. His appointment underscores Euler Motors' commitment to a smooth transition to electric vehicles in India.

Experience

Ashish Tandon brings extensive experience from previous roles at Tata Motors (Commercial Vehicles Business), TAFE, and Mahindra & Mahindra. He holds an engineering degree and an advanced certification in EV technology from IIT Delhi. At Euler Motors, he will integrate EV technology to streamline the buyer journey and create a consistent and scalable experience across all platforms.

Euler Motors aims to provide a superior customer experience comparable to, or exceeding, that of traditional internal combustion engine (ICE) vehicles. This encompasses both pre-purchase interactions and after-sales service. The company recognizes the importance of a robust customer experience in driving EV adoption in India.

“Like with our vehicles, we want to deliver a differentiated and matchless customer experience – on par with, or better than, the experience with ICE vehicles – both in the pre purchase phase as well as in after-sales service. We welcome Ashish to our leadership team and are excited for the future, we will chart together for Euler Motors and for the industry. With his proven track record of driving customer-focused transformation, Ashish complements Euler Motors’ foundational vision of accelerating India’s EV changeover seamlessly and in shaping the future of mobility in India," said Saurav Kumar, Founder and CEO of Euler Motors.

To enhance post-purchase experience

Tandon's focus will be on the post-purchase experience, an area he believes is crucial for driving the shift to electric mobility in India. His background in developing business strategies and building relationships with customers, financiers, suppliers, and government agencies will be instrumental in this role. His work will directly benefit both current and future Euler Motors customers.

“I am honoured to join Euler Motors. The company’s performance has been inspiring. The EV narrative so far in India has been focussed on Product and adoption, and I am delighted that Euler Motors has chosen to invest its energy on the post-acquisition narrative, as that is crucial to fuel the transformation of mobility in India. My conversations with the young talented team at Euler Motors have been energizing and I greatly look forward to contributing to the mobility transformation they envision, and India deserves," said Tandon.

Euler Motors' continued focus on customer experience, coupled with Tandon’s leadership, strengthens the company’s position in the evolving EV market. This strategy is also expected to have a positive impact on the broader EV industry in India by building consumer trust and promoting the adoption of sustainable transportation. This proactive approach aims to reassure potential buyers and encourage a wider shift towards electric vehicles.