Volkswagen CEO Thomas Schäfer unveiled the brand's future plans, including a new entry-level electric vehicle priced around €20,000, at a Wolfsburg works meeting. Employees previewed the design of this upcoming model. Schäfer emphasized Wolfsburg's continued role as a center for innovation and production.

This new plan, initiated after December negotiations, is the largest in Volkswagen's history. It aims to make electro-mobility accessible to everyone. The Wolfsburg plant will reportedly set new standards in automobile production.

“With the results of the negotiations in December, we have embarked on the largest future plan in the history of Volkswagen. We are now following an ambitious course with a view to ensuring that we reach the targets we have jointly agreed. This will be a key step in making electro-mobility attractive for everyone – the clear goal of our brand,” said Schäfer.

More details about car

The show car for this entry-level model will be publicly revealed in early March, with the production model's world premiere slated for 2027. The target price of approximately €20,000 aims to attract a broad consumer base.

This affordable entry-level electric vehicle is a cornerstone of Volkswagen's future strategy. It will be part of a new electric small car family, developed under the Brand Group Core, along with the production version of the ID. 2all. This family will comprise compact all-electric vehicles based on the latest iteration of the modular electric drive (MEB) platform.

The first model in this family will be the production version of the ID. 2all show car. It's expected to arrive at dealerships in 2026 with a base price under €25,000, marking Volkswagen's first all-electric small car.

Volkswagen has already established a presence in the battery electric vehicle (BEV) market. Since the ID. product family's 2019 launch, the brand has sold over 1.35 million ID. vehicles globally, including approximately 500,000 ID.3 models. In 2022 alone, Volkswagen sold 383,100 all-electric vehicles.

Aim to make electro-mobility accessible

Volkswagen intends to make electro-mobility more accessible. This is evidenced by the development of a new entry-level electric vehicle. The company has committed to an ambitious course of action following negotiations concluded in December. This plan is considered the most significant future plan in Volkswagen's history.

Volkswagen has sold over 1.35 million ID. vehicles worldwide since the launch of the ID. family in 2019. This includes approximately 500,000 ID.3 models. Last year, Volkswagen sold a total of 383,100 all-electric vehicles. The company is focused on making electric vehicles more affordable and accessible to a wider audience. The new entry-level electric vehicle is a significant step towards achieving this goal. The Wolfsburg plant will continue to play a crucial role in the production of these vehicles.

The company believes this model will be a game-changer in the electric vehicle market. It aims to offer a high-quality, affordable electric car designed and manufactured in Europe.